BUSM 245 Social and Electronic Marketing*

This course examines the basic principles and concepts underlying the use of digital information and communication technology by organizations and consumers. It reviews critical success factors and best practices central to the effectiveness of digital tools and social media in marketing activities.

Credits

3 Credits

Prerequisite

BUSM 145

BUSM 245Social and Electronic Marketing*

Please note: This is not a course syllabus. A course syllabus is unique to a particular section of a course by instructor. This curriculum guide provides general information about a course.

I. General Information

Department

II. Course Specification

Credit Hours Narrative

3 Credits

Semester Contact Hours Lecture

45

Semester Contact Hours Lab

0

Prerequisite Narrative

BUSM 145

III. Catalog Course Description

This course examines the basic principles and concepts underlying the use of digital information and communication technology by organizations and consumers. It reviews critical success factors and best practices central to the effectiveness of digital tools and social media in marketing activities.

IV. Student Learning Outcomes

Upon completion of this course, a student will be able to:

V. Topical Outline (Course Content)

VI. Delivery Methodologies