BUSA 101 Introduction to Business

A survey of business subject areas for both business and non-business students. Topics covered will include business operation and organization, financial management, marketing, accounting, and labor relations. Career opportunities in the field of business will be discussed.

Credits

3 Credits

BUSA 101Introduction to Business

Please note: This is not a course syllabus. A course syllabus is unique to a particular section of a course by instructor. This curriculum guide provides general information about a course.

I. General Information

Department

Business & Economics

II. Course Specification

Course Type

Program Requirement

Credit Hours Narrative

3 Credits

Semester Contact Hours Lecture

45

Semester Contact Hours Lab

0

Semester Contact Hours Clinical

0

Grading Method

Letter grade

Repeatable

N

III. Catalog Course Description

A survey of business subject areas for both business and non-business students. Topics covered will include business operation and organization, financial management, marketing, accounting, and labor relations. Career opportunities in the field of business will be discussed.

IV. Student Learning Outcomes

Upon completion of this course, a student will be able to:

Communication Communicate business concepts both verbally and in writing. Problem Solving/Analysis Calculate, analyze and interpret: Key Financial Ratios (liquidity, profitability, turnover, etc.) Identify relationships between marketing, finance, management, and operations. Apply business reasoning in both personal and business decisions. Effective Performance Participate in the learning process, become more fluent in general business, and utilize business models in decision-making. Pursuit of Personal Goals Understand better the world of work and careers available Global Perspective Communicate the relevancy and applicability of economic concepts using a global business perspective.

V. Topical Outline (Course Content)

Explore 4 major functions of business; Marketing, Finance/Accounting, Management, Operations Explore Careers – especially entrepreneurship Economics Overview Micro and Macro issues International Business Concepts Ethics in Business Forms of Business organization Human Resource Function Motivating employees Operations Management Unions and Management Issues Marketing –The 4 P’s Overview of the Accounting function Ratio Analysis Securities Markets and Investing Federal Reserve and the Function of Money Overview of Legal Environment

VI. Delivery Methodologies

Required Assignments

Prepare Job Search Portfolio or Stock market project tracking 10 staocks for 10 weeks

Required Exams

4 unit Tests

Required Text

Nickels, McHugh, and McHugh. Understanding Business, 11th edition. McGraw-Hill, 2016

Required Materials

Required Activities

Specific Course Activity Assignment or Assessment Requirements

Prepare Job Search Portfolio or Stock market project tracking 10 staocks for 10 weeks 4 unit Tests 1. 2.