BUSA 250 Principles of Marketing

This course is a survey course, covering the basic elements of marketing and the marketing process. In addition, an analysis of product, pricing, promotion, place and distribution will be included. Attention is given to consumer motivation and factors leading to ultimate buying decisions.

Credits

3 Credits

BUSA 250Principles of Marketing

Please note: This is not a course syllabus. A course syllabus is unique to a particular section of a course by instructor. This curriculum guide provides general information about a course.

I. General Information

Department

Business & Economics

II. Course Specification

Course Type

Program Requirement

Credit Hours Narrative

3 Credits

Semester Contact Hours Lecture

45

Semester Contact Hours Lab

0

Semester Contact Hours Clinical

0

Grading Method

Letter grade

Repeatable

N

III. Catalog Course Description

This course is a survey course, covering the basic elements of marketing and the marketing process. In addition, an analysis of product, pricing, promotion, place and distribution will be included. Attention is given to consumer motivation and factors leading to ultimate buying decisions.

IV. Student Learning Outcomes

Upon completion of this course, a student will be able to:

Communication Communicate economic concepts both verbally and visually using marketing presentation techniques Problem Solving/Analysis Calculate, analyze and interpret: Key Pricing Models (Cost-Plus, Retail markup, and Demand based) Target Market Segmentation (Demographic, Psychographic, Behavioristic, and Geographic) Prepare an effective Marketing Plan International marketing Issues Identify relationships between marketing strategies and when to use each. Effective Performance Participate in the learning process, become more fluent in marketing, and prove integration of marketing concepts. Pursuit of Personal Goals Apply marketing concepts in both personal and business decisions. Global Perspective Communicate the relevancy and applicability of marketingconcepts using a global business perspective

V. Topical Outline (Course Content)

Strategic marketing including strategic planning Marketing Research Target Marketing and Segmentation Consumer Buying Behavior International Marketing Digital and Social Media Marketing Services Marketing Developing New Products, Branding, and Packaging Marketing Channels – Wholesaling and Retailing Promotion Mix Overview Advertising, Personal Selling, Public Relation, and Sales Promotions Pricing concepts and setting Prices

VI. Delivery Methodologies

Required Assignments

Either Complete a Marketing plan or do a Computer Simulation

Required Exams

3 Unit Tests Common Final

Required Text

Pride and Ferrell. Marketing, 2016 edition. Cengage Learning 2016

Required Materials

Required Activities

Specific Course Activity Assignment or Assessment Requirements

Either Complete a Marketing plan or do a Computer Simulation 3 Unit Tests Common Final 1. 2.