BUSM 145 Marketing Basics

Introduces students to the discipline of marketing and the need to create customer value and relationships in the marketplace. Presents an overview of the marketing principles and management strategies, along with the analytical tools used by organizations in the creation of a marketing plan.

Credits

3 Credits

BUSM 145Marketing Basics

Please note: This is not a course syllabus. A course syllabus is unique to a particular section of a course by instructor. This curriculum guide provides general information about a course.

I. General Information

Department

Business and Economics

II. Course Specification

Course Type

Program Requirement

Credit Hours Narrative

3 Credits

Semester Contact Hours Lecture

45

Grading Method

Letter grade

Repeatable

N

III. Catalog Course Description

Introduces students to the discipline of marketing and the need to create customer value and relationships in the marketplace. Presents an overview of the marketing principles and management strategies, along with the analytical tools used by organizations in the creation of a marketing plan.

IV. Student Learning Outcomes

Upon completion of this course, a student will be able to:

Explain the overall importance of marketing and how it fits into the business environment. Discuss how the marketing mix (the four P's) is used to address the needs and wants of consumers. Demonstrate knowledge of various advertising media such as print, radio, television, outdoor advertising, direct response, etc. Identify the components of a successful advertising campaign. Conduct primary marketing research to evaluate marketing decisions. Identify ethical considerations related to marketing and product development. Differentiate and discuss traditional selling and relationship selling techniques. Create and present a marketing plan that targets a distinct market segment.

V. Topical Outline (Course Content)

History of the marketing Strategic planning for competitive advantage Ethics and social responsibility 4-P’s of marketing Global vs. Local vision Consumer decision making Segmenting and targeting markets Market research Product packaging Marketing services and nonprofit organizations Marketing channels Marketing communications Advertising vs. Public relations Personal selling and sales management Pricing concepts Social media marketing

VI. Delivery Methodologies

Required Assignments

Contact program director for required assignments per semester.

Required Exams

Final Exam

Required Text

MKTG10, Authors: Lamb, Hair, and McDaniel

Required Activities

Chapter Quizzes Team Projects Individual Projects

Specific Course Activity Assignment or Assessment Requirements

Contact program director for required assignments per semester. Final Exam Chapter Quizzes Team Projects Individual Projects