BUSA 201 Business Communications*

The effectiveness, correctness, and the psychology of letter and report writing will be stressed through the preparation of a variety of business correspondence. Specific writing problems will be used in conjunction with various cases to provide students with realistic opportunities to develop writing skills following a designated style. Oral presentation skills included.

Credits

3.00 Credits

Semester Contact Hours Lecture

0

Semester Contact Hours Lab

0

Semester Contact Hours Clinical

0

General Education Competency

[GE Core type]

BUSA 201Business Communications*

Please note: This is not a course syllabus. A course syllabus is unique to a particular section of a course by instructor. This curriculum guide provides general information about a course.

I. General Information

Department

Business

II. Course Specification

Course Type

Program Requirement

General Education Competency

[GE Core type]

Credit Hours Narrative

3.00 Credits

Semester Contact Hours Lecture

0

Semester Contact Hours Lab

0

Semester Contact Hours Clinical

0

Grading Method

Letter grade

Repeatable

N

III. Catalog Course Description

The effectiveness, correctness, and the psychology of letter and report writing will be stressed through the preparation of a variety of business correspondence. Specific writing problems will be used in conjunction with various cases to provide students with realistic opportunities to develop writing skills following a designated style. Oral presentation skills included.

IV. Student Learning Outcomes

Upon completion of this course, a student will be able to:

• Apply effective writing and formatting techniques to the composition of professional e mails, inter office memos, business letters, proposals, and reports.
• Understand the steps to prepare for a successful job search and interview and develop a strategically planned, customized resume.
• Learn effective techniques for creating and presenting oral reports.
• Develop an awareness of business etiquette, ethics, and the relationship between professional and ethical behavior on the job.
• Use effective teamwork and collaboration skills.

V. Topical Outline (Course Content)

Professionalism in written, digital, and oral business communication Nonverbal and listening skills Effective business writing techniques Business etiquette and ethics Resumes Oral communication

VI. Delivery Methodologies

Required Assignments

Personal Resume and Cover Letter Business Proposal Business Presentation

Required Exams

Exams Assessment of mandatory assignments

Required Text

Essentials of Business Communication – 10th edition, Guffey, Mary Ellen

Required Materials

Required Activities

Specific Course Activity Assignment or Assessment Requirements

Personal Resume and Cover Letter Business Proposal Business Presentation Exams Assessment of mandatory assignments 1. 2.