BUSM 245 Social and Electronic Marketing
This course examines the basic principles and concepts underlying the use of digital information and communication technology by organizations and consumers. It reviews critical success factors and best practices central to the effectiveness of digital tools and social media in marketing activities.
BUSM 245Social and Electronic Marketing
Please note: This is not a course syllabus. A course syllabus is unique to a particular section of a course by instructor. This curriculum guide provides general information about a course.
I. General Information
II. Course Specification
Credit Hours Narrative
3 Credits
Semester Contact Hours Lecture
45
Semester Contact Hours Lab
0
III. Catalog Course Description
This course examines the basic principles and concepts underlying the use of digital information and communication technology by organizations and consumers. It reviews critical success factors and best practices central to the effectiveness of digital tools and social media in marketing activities.
IV. Student Learning Outcomes
V. Topical Outline (Course Content)
VI. Delivery Methodologies