Demonstrate understanding of vocabulary in the functional areas of business: management, operations, marketing, and accounting/finance.
Describe how the legal, social, and ethical considerations are integrated into the operations of business.
Apply computer skills for conducting research and analyzing market research to inform critical and creative marketing decisions; identify new business trends; and address customer/client needs.
Present research, data, analysis, and conclusions through written and oral means.
Develop a comprehensive business plan that includes market analysis, financial projections, and the operational strategies necessary for launching and scaling a new venture.
Effectively pitch their business ideas to investors, customers, and stakeholders - using strong communication and persuasion skills.