BUSA 250 Principles of Marketing
A survey course, covering the basic elements of marketing and the marketing process. In addition, an analysis of product, pricing, promotion, place, and distribution will be included. Attention is given to consumer motivation and factors leading to ultimate buying decisions.
BUSA 250Principles of Marketing
Please note: This is not a course syllabus. A course syllabus is unique to a particular section of a course by instructor. This curriculum guide provides general information about a course.
I. General Information
II. Course Specification
Course Type
Program Requirement
Credit Hours Narrative
3 Credits
Semester Contact Hours Lecture
45
Semester Contact Hours Lab
0
Semester Contact Hours Clinical
0
III. Catalog Course Description
A survey course, covering the basic elements of marketing and the marketing process. In addition, an analysis of product, pricing, promotion, place, and distribution will be included. Attention is given to consumer motivation and factors leading to ultimate buying decisions.
IV. Student Learning Outcomes
Upon completion of this course, a student will be able to:
- Evaluate and analyze market segmentation (demographic, psychographic, geographic, and sociographic) and how it applies to market strategy.
- Recognize how the marketing mix (the 4Ps) relates to market strategy and market segmentation.
- Communicate the relevancy and applicability of marketing concepts using a global business perspective.
- Demonstrate knowledge of international marketing issues.
- Recognize ethical issues in marketing including how they apply to social responsibility.
- Develop a marketing plan that incorporates the previous objectives.
V. Topical Outline (Course Content)
VI. Delivery Methodologies
Specific Course Activity Assignment or Assessment Requirements
Either Complete a Marketing plan or do a Computer Simulation 3 Unit Tests Common Final 1. 2.