BUSM 262 Entrepreneurship Essentials*
This course is designed to introduce students to the concept of entrepreneurship. Students will acquire the knowledge of the nature and scope of entrepreneurship, and understand the value of an entrepreneurial mindset. Students will examine traits and behaviors fundamental to becoming a successful leader and will be exposed to the first steps of the entrepreneurial process including the development of a business plan.
BUSM 262Entrepreneurship Essentials*
Please note: This is not a course syllabus. A course syllabus is unique to a particular section of a course by instructor. This curriculum guide provides general information about a course.
I. General Information
II. Course Specification
Course Type
Program Requirement|{D7A8FC71-978F-4003-9933-512C476323B2}
Credit Hours Narrative
3 Credits
Semester Contact Hours Lecture
45
Semester Contact Hours Lab
0
Semester Contact Hours Clinical
0
Prerequisite Narrative
ACCB 231
III. Catalog Course Description
This course is designed to introduce students to the concept of entrepreneurship. Students will acquire the knowledge of the nature and scope of entrepreneurship, and understand the value of an entrepreneurial mindset. Students will examine traits and behaviors fundamental to becoming a successful leader and will be exposed to the first steps of the entrepreneurial process including the development of a business plan.
IV. Student Learning Outcomes
Upon completion of this course, a student will be able to:
- Demonstrate an understanding of the principles of defining innovative business opportunities and developing new business ventures.
- Present a completed business plan with visual support.
- Discuss elements of leadership and how it affects business success.
- Compare and contrast characteristics of business-to-business e-commerce and business-consumer e-commerce.
- Explain federal, state, and local regulations that affect small business ownership.
- Identify financial requirements of a new business and be able to understand and develop pro forma financial statements (e.g. income statement, balance sheet, cash flow, etc.)
- Complete a full business plan including the development of an executive summary, industry and market analysis, a marketing strategy and plan, operation plan, product/service development plan, and company structure.
- Utilize screening and feasibility tools and be able to conduct a feasibility analysis to determine the worthiness of a potential new business idea.
V. Topical Outline (Course Content)
VI. Delivery Methodologies