BUSM 245 Digital Marketing
This course examines the basic principles and concepts underlying the use of digital information and communication technology by organizations and consumers. It reviews critical success factors and best practices central to the effectiveness of digital tools and social media in marketing activities.
BUSM 245Digital Marketing
Please note: This is not a course syllabus. A course syllabus is unique to a particular section of a course by instructor. This curriculum guide provides general information about a course.
I. General Information
II. Course Specification
Credit Hours Narrative
3 Credits
Semester Contact Hours Lecture
45
Semester Contact Hours Lab
0
III. Catalog Course Description
This course examines the basic principles and concepts underlying the use of digital information and communication technology by organizations and consumers. It reviews critical success factors and best practices central to the effectiveness of digital tools and social media in marketing activities.
IV. Student Learning Outcomes
Upon completion of this course, a student will be able to:
- Explain the challenges and opportunities that digital technologies present to marketers.
- Apply digital marketing concepts by analyzing a company’s web presence.
- Create effective digital marketing content.
- Evaluate marketing content for effectiveness.
- Compare and contrast the advantages of common electronic payment systems.
- Discuss options for online reputation and customer relationship management.
- Explore current examples of excellence in applying marketing principles to entertainment goods and other digital products.
- Create and present a marketing plan which focuses on digital marketing.
- Understand the nature of cybersecurity threats to customers and businesses engaged in digital marketing.
V. Topical Outline (Course Content)
VI. Delivery Methodologies